ACTIVATES HYDRATION FROM WITHIN: Powered by science-backed HydroCell™ technology, this advanced formula works at a cellular level to stimulate your skin’s natural hyaluronic acid production – activating hydration from within the skin’s surface layers.
HYDRATES UP TO 10 LAYERS DEEP*: HydroCell™ technology works deep within the skin's surface layers to deliver 3× more hydration than hyaluronic acid alone*.
GENTLY SMOOTHS + EXFOLIATES: Formulated with BHA (Salicylic Acid) and PHA, our hydrating body lotion helps to smooth rough, bumpy and uneven skin texture while being gentle on sensitive skin.
FAST-ABSORBING HYDRATING BODY LOTION: Silky, ultra-lightweight body moisturiser absorbs in just 30 seconds with a non-greasy feel – ideal for daily or post-shower use.
SCIENCE-BACKED HYDRATION FOR SENSITIVE SKIN: Dermatologically tested hydrating body lotion, suitable for sensitive skin and formulated with a light, natural-origin scent.
Smooth and refine the look of rough, uneven skin with E45 HydroCell™ Smooth. Powered by science-backed HydroCell™ technology, this advanced hydrating serum works at a cellular level to stimulate your skin’s own hyaluronic acid production, delivering 3× more hydration than hyaluronic acid alone* and hydrating up to 10 layers deep within the skin’s surface layers. Formulated with BHA (Salicylic Acid) and PHA, this gently exfoliating body lotion helps to smooth rough, bumpy and uneven skin texture while remaining kind to sensitive skin. The silky, fast-absorbing moisturising spray sinks in within 30 seconds with a non-greasy finish, making it ideal for daily or post-shower use. Dermatologically tested and suitable for sensitive skin, with a light, natural-origin scent. *In vivo test on HydroCell™ ingredient technology.
QUALITY SKINCARE EVERYDAY
We understand the importance of quality everyday products that care for skin with minimal fuss.
For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, dermatitis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.
The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.
THE VOICE OF EXPERIENCE
In 1952 a Boots chemist created E45 Cream in response to a customer request for a product that would soothe and protect the skin. By 1963 physicians had recognised it as a beneficial treatment for dry skin conditions. In 1980 it launched into pharmacy and retail, where it became the trusted dry skin name it is today. Through the 1990s and beyond, E45 extended its range into a complete emollient therapy portfolio — and we haven’t stopped innovating since. E45 is part of the Karo Healthcare group, a leading European specialty pharmaceutical company dedicated to dermatology and skincare www.e45.co.uk
