SCIENCE-BACKED DAILY HYDRATION — 35% increase in skin hydration after 1 use*. Intense daily moisture for dry, sensitive and eczema-prone skin.
LIGHTWEIGHT FACE CREAM — A non-greasy hydrating moisturiser that improves the skin’s natural barrier for long-lasting hydration throughout the day.
FAST-ABSORBING FORMULA — Sinks in quickly so it plays well under SPF and make-up. An everyday hydrating face moisturiser.
FOR DRY AND SENSITIVE FACIAL SKIN — Soothes dry, tight skin and keeps it comfortable through the day. Pairs with E45 Face Night Cream for day-and-night care.
DERMATOLOGICALLY TESTED — Fragrance-free. Suitable for sensitive skin. A sensitive face cream you can rely on. *Based on results from a study with 33 subjects.
MENOPAUSE FRIENDLY - Dry and sensitive skin is a common sign of menopause. This product is MTick certified as menopause friendly.
E45 Face Care Hydrating Moisturiser delivers intense daily hydration for dry and sensitive skin — proven to boost skin hydration by 35% after just one use*. A lightweight hydrating face cream that’s fast-absorbing and non-greasy, improving the skin’s natural barrier for all-day hydration. Suitable for moisturiser for sensitive skin users and eczema-prone skin. A dermatologically tested face cream for dry skin and everyday face moisturiser. Fragrance-free. Dermatologically tested. *Based on results from a study with 33 subjects. Dry and sensitive skin is a common sign of menopause. This product is MTick certified as menopause friendly.
QUALITY SKINCARE EVERYDAY
We understand the importance of quality everyday products that care for skin with minimal fuss. For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, dermatitis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin. The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.
THE VOICE OF EXPERIENCE
In 1952 a Boots chemist created E45 Cream in response to a customer request for a product that would soothe and protect the skin. By 1963 physicians had recognised it as a beneficial treatment for dry skin conditions. In 1980 it launched into pharmacy and retail, where it became the trusted dry skin name it is today. Through the 1990s and beyond, E45 extended its range into a complete emollient therapy portfolio — and we haven’t stopped innovating since. E45 is part of the Karo Healthcare group, a leading European specialty pharmaceutical company dedicated to dermatology and skincare www.e45.co.uk
