GENTLE DAILY FACE WASH — A foaming face wash that helps maintain the natural skin barrier. Part of a trusted sensitive face wash routine.
REMOVES DIRT, OIL AND MAKE-UP — A thorough face cleanser that draws impurities from pores without drying the skin. A dermatologically tested face wash for dry skin.
GENTLE FOAM TEXTURE — Cleanses thoroughly without drying or irritation. A cleanser for dry skin you can use daily.
FOR DRY, SENSITIVE AND ECZEMA-PRONE SKIN — Dermatologically tested for dry and sensitive skin. Also suitable for eczema-prone skin.
SOAP-FREE AND SULPHATE-FREE — Free from fragrance, soap and sulphate. A best hydrating face cleanser for everyday use.
MENOPAUSE FRIENDLY - Dry and sensitive skin is a common sign of menopause. This product is MTick certified as menopause friendly.
E45 Face Foaming Cleanser is an everyday face wash that gently cleanses dry skin while preserving the skin’s natural moisture barrier. A gentle face wash with a foaming texture that reaches deep into pores to draw out dirt, oil and make-up without drying or irritation. A dermatologically tested hydrating cleanser and face cleanser for sensitive skin. Also suitable for eczema-prone skin. Soap-free. Sulphate-free. Fragrance-free. Dry and sensitive skin is a common sign of menopause. This product is MTick certified as menopause friendly.
QUALITY SKINCARE EVERYDAY
We understand the importance of quality everyday products that care for skin with minimal fuss. For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, dermatitis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin. The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.
THE VOICE OF EXPERIENCE
In 1952 a Boots chemist created E45 Cream in response to a customer request for a product that would soothe and protect the skin. By 1963 physicians had recognised it as a beneficial treatment for dry skin conditions. In 1980 it launched into pharmacy and retail, where it became the trusted dry skin name it is today. Through the 1990s and beyond, E45 extended its range into a complete emollient therapy portfolio — and we haven’t stopped innovating since. E45 is part of the Karo Healthcare group, a leading European specialty pharmaceutical company dedicated to dermatology and skincare www.e45.co.uk
